The fashion brand YMC – You Must Create – was founded in London by Fraser Moss and Jimmy Collins. Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments. Today, YMC continues to subvert expectations while simultaneously capturing the cultural zeitgeist. Each collection is influenced by creative director Moss’s passion for music, literature the arts, and his enduring post-punk, DIY attitude. With an eye for details and aesthetics as well as an excellent feeling for material they create high quality fashion for men and women.

The fashion brand YMC – You Must Create – was founded in London by Fraser Moss and Jimmy Collins. Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments.

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